In reading Mitch Joel's article about how there will be no websites, only publishers (which essentially says that brochure-like websites are a thing of the past and companies need to realize that unique, creative, relevant and fresh content posted onto social media sites is the now of marketing), I got to thinking....
What if all wineries had their own Reality T.V. series? For that matter, any business could have their own Reality T.V. show, but because there are several wineries in the Okanagan Valley where I live I will use examples from the wine industry.
In this YouTube age, where you can launch your own YouTube channel in seconds, it is really quite easy to post a video. Flip cameras are cheap. If the reality show host plans well, editing could be kept to a minimum. However, if video editing is required, Camtasia Studios software is available and they have developed a host of on-line training.
What would it look like if the winery's Marketing Director , Winemaker or Owner (because often the winery Owner is the Winemaker and the Marketing Director) became a Reality T.V. show host on YouTube?
It could be interesting. We could gain insights on:
- how to sip wine properly
- how to pair wine with food
- behind the scenes marketing meetings that the wine industry is involved in
- how grapes are grown or picked
- how to pronounce the different varieties of wine (like Gewurztraminer for example)
- events like the Spring and Fall wine festivals
- what kind of people work at a winery (their culture or educational background)
- interviews with tourists that visit the winery
- controversy, like legal issues with the liquor control board
- other winemakers
- the geography where the grapes are grown and the wine is made
Have wineries and other businesses really sat down and thought outside-the-box regarding marketing in this on-line-marketing-YouTube-Twitter-Facebook-easy-to-become-a-publisher-using-a-Wordpress-blog-iphone age?
I really think that businesses need to embrace the idea that we live in a video age. With a creative approach using video, wineries could market themselves on the internet in a whole new way. The call-to-action could still be to visit the winery and buy the wine. With video, it could all be so sensory.
Winemakers....what do you think?
Thanks for reading!
Courtenay Pitcher
Related posts:
How to Create A Picture In Picture Video For Your Blog For Under $400 USD
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