How a luxury real estate brand for Kelowna, Vernon and Calgary is born

When Gord Fowler, a dually licensed RE/MAX real estate agent in Calgary and Vernon, came to my company Lava Marketing to create a luxury real estate brand for him, I was delighted.

Obviously, everything about a luxury brand must scream:

professionalism,

quality

and class.

When a new brand is developed, we also make sure that elements like colour, font choices or design touches are consistent throughout the client's marketing pieces. 

For Gord, we developed a proposal that included a new logo, tagline and marketing photo. Once these projects were complete, he hired us to do a web page design, business card design, web page programming and 8.5 x 5.5 flyer.

Gord was decisive about choosing his new brand name: Fowler Luxury Homes. 

We came up with several tagline choices. The one that took first prize was:

You Deserve The Best.

This tagline has a double entendre....not only do you deserve to live in a luxury home with a luxury lifestyle, but you also deserve a specialist and seasoned professional in dealing with Okanagan luxury and resort properties, Gord Fowler.

Here is the logo with the tagline:

 

Every great real estate agent needs a really great photo. Our original intent was to take Gord's picture in front of a crackling fireplace inside a luxury home. As it turned out, the location we used for the photoshoot had a fabulous balcony in front of the Vernon Yacht Club. What better backdrop to scream "luxury" and "Okanagan lifestyle" than yachts? (A blue suit is always a safe and professional choice too.) Here is the result:

We integrated his logo/tagline, with his image to create a web page design that we uploaded (in pieces) to Ubertor, a template website system popular with real estate agents. I have to admit that working with a template system like Ubertor is challenging. We had to adapt our original design to fit into their rigid template. But I'm pleased with the results:

Here is the business card (front and back) that incorporates many of the same elements:

Business Card Back (notice the background with elements of the logo):

This is the 8.5 x 5.5 flyer design just approved:

What do you think of Gord Fowler's new marketing pieces? Do you think we hit the mark so that when you are looking to buy a luxury property in Calgary or the Okanagan, you'll call Gord Fowler? Please leave a comment at the bottom of this blog.

I really enjoyed working with Gord on this project. Thanks Gord!

Thanks for reading.

Courtenay Pitcher, Personal branding specialist

Comments

[ThePetBookLady]

Very crisp and classy! Great job!