Obviously, everything about a luxury brand must scream:
When a new brand is developed, we also make sure that elements like colour, font choices or design touches are consistent throughout the client's marketing pieces.
For Gord, we developed a proposal that included a new logo, tagline and marketing photo. Once these projects were complete, he hired us to do a web page design, business card design, web page programming and 8.5 x 5.5 flyer.
Gord was decisive about choosing his new brand name: Fowler Luxury Homes.
We came up with several tagline choices. The one that took first prize was:
You Deserve The Best.
This tagline has a double entendre....not only do you deserve to live in a luxury home with a luxury lifestyle, but you also deserve a specialist and seasoned professional in dealing with Okanagan luxury and resort properties, Gord Fowler.
Here is the logo with the tagline:
Every great real estate agent needs a really great photo. Our original intent was to take Gord's picture in front of a crackling fireplace inside a luxury home. As it turned out, the location we used for the photoshoot had a fabulous balcony in front of the Vernon Yacht Club. What better backdrop to scream "luxury" and "Okanagan lifestyle" than yachts? (A blue suit is always a safe and professional choice too.) Here is the result:
We integrated his logo/tagline, with his image to create a web page design that we uploaded (in pieces) to Ubertor, a template website system popular with real estate agents. I have to admit that working with a template system like Ubertor is challenging. We had to adapt our original design to fit into their rigid template. But I'm pleased with the results:
Here is the business card (front and back) that incorporates many of the same elements:
Business Card Back (notice the background with elements of the logo):
This is the 8.5 x 5.5 flyer design just approved:
What do you think of Gord Fowler's new marketing pieces? Do you think we hit the mark so that when you are looking to buy a luxury property in Calgary or the Okanagan, you'll call Gord Fowler? Please leave a comment at the bottom of this blog.
I really enjoyed working with Gord on this project. Thanks Gord!
Thanks for reading.
Courtenay Pitcher, Personal branding specialist