Are you a traditional brick and mortar business who has a website, but wants to add revenue streams to it?
Are you an entrepreneur thinking about starting a blog?
Do you have a website with good traffic, but are you having a difficult time selling advertising on it?
Do you want to start a business with minimal risk and financial investment?
If you answered yes to any of these questions, you’ll want to purchase and read the Super Affiliate Handbook, by the “Affiliate Queen”, Rosalind Gardner.
What percentage of visitors to your site will become your customers?
How much is each visitor to your blog or website worth?
How much does it cost to bring a new visitor to your site?
This book teaches you how to answer those questions.
I’ve been marketing on the internet since the late nineties, but this is the first book I’ve read that really explains in detail how to profit from a website or blog and how to promote a website or blog with software I had not considered.
The Super Affiliate Handbook by Rosalind Gardner was published in 2003, but it has been recently updated. Since internet marketing is evolving with the addition of social media and new technology, I was happy to know that the book wasn’t a dinosaur. It’s current and relevant. In fact, the book even lists changes and improvements since 2003.
First, you’ll learn seventeen benefits of being an affiliate. What stands out for me in this section, is how inexpensive, simple and virtually risk free it is to begin an affiliate progam.
Gardner explains:
“An affiliate program is a program that facilitates the relationship between online merchants and their affiliates – allowing the affiliate to promote that company’s products or services for a commission. Affiliate programs may also be referred to as:
*Associate programs
*Referral programs
*Bounty Programs
*Partner Programs
*Revenue Sharing Programs."
In the book, Gardner, who is a successful webmaster, online entrepreneur and affiliate marketer, shows and links to her own website examples so you can see live working affiliate websites. The well-written book reads like a full-fledged business and marketing plan. She tells you the software and tools needed, the process and steps to take, ways to stay organized, ways to identify a profitable niche, short-cuts, how to evaluate market demand and competition, how to choose a domain name, how to choose a web or blog host, design rules-of-thumb and how to build a website or blog with, or without, a webmaster.
Software she reviews in enough detail to really understand them are: Google Adsense and Keyword Tool, Wordtracker, Google Toolbar, Microsoft Excel, Eudora Email Client, File Transfer Software, Paypal, Wordpress, and Aweber Enewsletter Software to name only a few.
She explains how to create or find content, which content is essential for an affiliate blog or website, how to write product endorsements, secret ingredients every article needs, and how to make your site “Google” friendly.
The meat of the book is in the middle where she goes into ways to monetize your site simply by adding small snippets of code to them. And, she shows you step by step how to do it and which ones to add. She explains how to evaluate affiliate programs and which ones are profitable and easy to work with. Recurring sales, commissions, lifetime commissions, multiple-tier programs, sales tools and sales statistics are covered. Page 132 of her book has a gem so good, I was too excited to sleep the night I read about it.
After she explains how to fill your site with content, she details thirty-one ways to market your site on-line. I’ve known about many of the tools and strategies she lists here, but she goes into them in detailed ways that shifted my perspective. Also, she reveals software on page 138 so powerful and effective (I watched the video) that I’m scheming of ways to afford it. After all, my internet marketing plan is ever-evolving too. That’s why I read great books like this one.
Like adding icing to a delicious cake, she puts a section at the back of the book called “Evaluate Your Site’s Performance” which explains how to determine:
1. What percentage of visitors to your site will become your customers.
2. The conversion rate for each Affiliate program.
3. How much each visitor is worth.
4. How much it costs to bring a new visitor to your site.
This section also teaches you how to assess individual product performance (clickthroughs, number of sales, commission amounts), compare products side-by-side for performance, evaluate monthly trends, grow commissions and profit from error pages and exchange rates. The number crunching techniques on these pages will keep your Banker and Accountant happy for sure!
The book is topped off with problem-solving and prevention tips plus a glossary of terms. “Twenty-five mistakes to avoid” is the maraschino cherry of this affiliate marketing masterpiece.
Rosalind Gardner lives in Penticton, B.C. Canada, just down the road (two hours) from me. Her book is 210 pages long and it took me six hours to read. I jumped over some sections I already felt I knew, but took longer on some of the links. This book comes as an e-book. After reading it, I printed it and put it into a binder that I will keep on my shelf and refer to often.
At just $47 USD, this book is excellent value. I give it 10 out of 10.
Buy a copy of The Super Affiliate Handbook here
Thanks for reading.
Courtenay Pitcher, Aspiring Affiliate Marketer

